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Tire Industry Association Press Releases
     
  2009
  May 4, 2009 TIA and Michelin help Educate Fleets on Wheel-End Safety
  April 29, 2009 Tire Industry Association Opens Membership To Fleets
  April 28, 2009 TIA Accepting Nominations For 2009 Hall Of Fame
  April 27, 2009 TIA Announces New Partnership With ContactPoint; ContactPoint To Offer TIA Members A Free Trial Of, And Discounts On Valuable Sales Evaluation And Training Tools
  April 7, 2009 TIA and Bridgestone Americas Team Up to Help Educate Consumers on Tires - Educational Video Available in Support of National Car Care Month
  March 19, 2009 Spring Is Here! Unfortunately, Potholes Won’t Be Far Behind.
TIA Has Four Tips Drivers Can Use To Combat The Damage
  March 16, 2009 TIA Accepting Nominations for Board of Directors
  March 13, 2009 TIA Lists Top Four Common Commercial Tire Service Myths
  February 10, 2009 TIA Announces New Partnership With Federated Insurance: Federated to Offer Property & Casualty Insurance, Risk Management Resources, and Life & Disability Products and Services
  February 6, 2009 TIA Offers Businesspeople Valuable, Innovative Tips To Survive This Rough Economy
  January 8, 2009 TIA Announces 2009 Winter/Spring Automotive Tire Service (ATS) And Commercial Tire Service (CTS) Certified Instructor Program Schedule
     
  2008  
  December 18, 2008 TIA Cancels Retread Appearance Contest
  December 4, 2008 TIA Supports NHTSA Decision To Allow Electronic Registration Option For New Tire Purchases From Independent Tire Dealers
  November 21, 2008 TIA, Bipaver Representatives Meet To Discuss Topics Of International Concern Relating To The Tire Industry
  November 13, 2008 In This Tight Economy, Many Are Asking, “How Long Will My Tires Last?” TIA Has Tips That Can Help Consumers Answer That Question
  November 12, 2008 TIA Gears Up For Commercial Tire, Retread & Recycling Conference
  October 22, 2008 TIA Announces Release of One-Of-A-Kind Tire Pressure Monitoring System (TPMS) Relearn Chart
  October 10, 2008 When You Need Your Spare Tire, Will It Be There?
  September 24, 2008 TIA Announces Board of Directors Election Results
  September 23, 2008 Limited-Time Benefit For TIA Members:
90-Day, No Obligation Trial Of CarCareONE Credit Card
  September 10, 2008 The Momentum Is Building For TIA?fs TWE/SEMA Events
  September 10, 2008 TIA Releases Basic Earthmover Tire Service Program
  August 21, 2008 Do You Know Who Is Repairing Your Tires?
Not Knowing The Answer Could Cost You
  August 1, 2008 TIA Announces 2008 Hall Of Fame Inductees
  July 31, 2008 TIA Advises Consumers ?\ Watch Out For
These Five Common Myths About Tires
  July 21, 2008 TIA Announces Board Candidates For 2008 Election;
Early Voters Eligible To Win Free Training
  July 18, 2008 TIA Adds E-Newsletter To Member Benefits Roster
  July 1, 2008 TIA Board Elects Formanek To Treasurer; Berra To Secretary
  May 29, 2008 TIA Warns Consumers And Businesses To Brace For Higher Tire Prices; Offers Money- And Gas-Saving Tips
  May 29, 2008 TIA Announces NASA Federal Credit Union Benefit
  May 19, 2008 TIA Members In Canada Are Now Eligible To Join eBay Motors Web Site
  May 2, 2008 TIA Announces Recaufair Alliance with U.S. Commercial Service, Tire Retread Information Bureau
  April 28, 2008 TIA Partners With ASA to Offer Free Web Page to Members
  April 23, 2008 TIA Hires Manager of Public Relations & Promotions
  April 21, 2008 TIA Accepting Nominations for 2008 Hall of Fame
  April 1, 2008 TIA Releases Spanish TPMS Training Program
  March 17, 2008 TIA Accepting Nominations for Board of Directors
  March 17, 2008 TIA's Performance Tires & Wheels Gets New Name and New Headquarters Hotel
  February 22, 2008 TIA Commercial Tire, Retread Recycling Conference Results
   
  2007
  December 5, 2007 TIA Hires New Director of Automotive Training Development
  November 20, 2007 TIA Trainers to Deliver 2008 Training and Certification Classes for the Ontario Tire Dealers Association
  November 15, 2007 TIA Announces 2008 Winter/Spring Automotive Tire Service (ATS) and Commercial Tire Service (CTS) Certified Instructor Program Schedule
  November 7, 2007 RMA Announces the Seventh Annual National Tire Safety Week
  October 31, 2007 TIA Members to be Part of eBay Motors Tire Portal
  October 31, 2007 TIA Announces Policy on Look-Alike Tires
  September 18, 2007 TIA Announces Board of Directors Election Results
  August 28, 2007 TIA Announces 2007 Tire Industry Hall of Fame Inductees and Friend of the Industry Award
  August 17, 2007 Jim Ports, NHTSA Deputy Administrator, To Speak at TIA Breakfast with the President
  August 14, 2007 NHTSA Urges Drivers To Check Their Tires During The Hot Weather
  July 13, 2007 TIA Sets Dates for Fall Training Tour
  July 11, 2007 TIA Preferred Approved Vendor, Newton & Associates, Changes Name
  July 11, 2007 TIA Selects Board of Directors’ Candidates
for Upcoming Membership Election
  July 10, 2007 Wayne Croswell Elected to TIA Secretary Position
  June 14, 2007 TIA Participates in Automotive Aftermarket Legislative Summit
  June 8, 2007 TIA Releases Road Service Safety Video
  May 9, 2007 CarCareONE Promotion Puts Money Back into Customers' Wallets
  May 3, 2007 TIA Worked with IRS to Clarify No FET Liability
on Imported Casings and Retreads
  May 1, 2007 TIA Announces 2007 Fall Automotive Tire Service (ATS) and
Commercial Tire Service (CTS) Certified Instructor Program Schedule
  May 1, 2007 TIA Utility Services Program Provides Relief before Summer Rates
  March 28, 2007 TIA Accepting Nominations for 2007 Hall of Fame
  March 16, 2007 TIA's 1st Commercial Tire, Retread & Recycling Conference
  March 16, 2007 TIA’s 52nd Off-the-Road Tire Conference
  March 9, 2007 TIA's Annual Meeting with Michelin North America
  March 8, 2007 Entries Being Accepted for Tire Review Top Shop Award Contest
  March 6, 2007 TIA Accepting Nominations for Board of Directors
  February 21, 2007 Tire Industry Hall of Famer, George Edwards, Dies
  February 1, 2007 TIA Responds to Florida Retread Bill, S912
     
  2006  
  December 6, 2006 Tire Industry Compensation Survey
  Novemer 13, 2006 National Tire Safety Week 2007
  October 16, 2006 TIA Launches Job Board - Tire Industry JobNet
  September 28, 2006

TIA to be Featured on MotorWeek

  September 26, 2006 TIA Announces Board of Directors Election Results
  September 8, 2006 TIA Tires at Two Seminar - "Successful Tire Dealers Share Their Secrets"
  August 7, 2006 TIA Announces 2006 Tire Industry Hall of Fame Inductees and Friend of the Industry Award
  July 18, 2006 TIA to Support H.R. 5632
  May 31, 2006 TIA Praises House Subcommittee on Right to Repair Vote
  May 26, 2006 TIA Announces 2006 Fall Automotive Tire Service (ATS) and Commercial Tire Service (CTS) Certified Instructor Program Schedule
  May 5, 2006 TIA Announces ATS Training Partnership with IITDA
  May 3, 2006 TIA Plans 2007 Commercial Tire & Retreading Conference
  April 27, 2006 TIA Hires Membership Director
  April 24, 2006 TIA Accepting Nominations for the 2006 Hall of Fame
  March 10, 2006 TIA Accepting Nominations for Board of Directors
  March 6, 2006 TIA Provides More Information on Tire Privatization Industry Day
  February 27, 2006

TIA Partners with Klinge to Develop Earthmover Training and Certification Program

  January 13, 2006 TIA Announces Chairman of the State Executives
     
  2005  
  December 5, 2005 TIA Announces New Director of Government & Business Relations
  November 14, 2005 Becky MacDicken to Leave TIA
  October 26, 2005 TIA Announces New Health Benefit Programs
  October 7, 2005 TIA Member Wins GE World Series Sweepstakes
  September 12, 2005 TIA Announces Election Results -- Board of Directors, Treasurer and State Executive Liason Named
  September 1, 2005 TIA Announces Workers' Compensation Insurance Program
  September 1, 2005 TIA Offers Resource Assistance to Members Affected by Hurricane Katrina
  August 29, 2005 TIA Applauds EPA Decision to Deny Lead Weight Petition
  August 9, 2005

TIA Announces 2005 Tire Industry Hall of Fame Inductees

  June 28, 2005 TIA Comments on Right to Repair Act
  June 7, 2005 TIA Joins Lawsuit Against NHTSA on TPMS Rule
  May 26, 2005 Dan Beach Elected to TIA Secretary Position
  May 26, 2005 Supreme Court Upholds Constitutionality of Beef Check-off Fund
  May 23, 2005 TIA Submits Petition for Reconsideration on TPMS Rule
Continues Objections to Regulation
  May 19, 2005 TIA Expresses Disappointment with NHTSA Ruling
  May 18, 2005 TIA Opposes Massachusetts Tire Bill
  May 2, 2005 TIA Weighs in Against New York Tire Bill
  April 29, 2005 TIA Accepting Nominations for the Hall of Fame
New Category Added for 2005
  April 27, 2005 TIA Announces World Tire Expo Statistics
  April 27, 2005

Excellence in Tire Repair Contest Winners

  April 27, 2005

World Tire Expo Retread Appearance Contest Winners

  April 22, 2005

Universal Underwriters Recognizes
ATS & CTS Value With Reduced Deductible

  April 22, 2005 Tire Industry Association and Comdata Announce TIA Member Access to Comdata’s Fleet Team Maintenance Software
  April 18, 2005 Three New Appointments to TIA’s Tire and Rubber Recycling Advisory Council
  March 31, 2005 TIA Announces Action Center Activities at the World Tire Expo
  March 14, 2005 TIA Accepting Nominations for Board of Directors
  March 1, 2005 Open Forum at TIA’s Commercial Tire Executive Summit
  February 10, 2005 TIA Applauds Senate for Passage of Class Action Reform
  February 10, 2005 Industry Leaders to Speak at TIA’s First Commercial Tire Executive Summit
  February 4, 2005 TRMG Sponsors Retread Appearance Contest at WTE
  January 31, 2005 TIA Ambassador Program Announced -
100 Dealers Lead International Friendship Effort
  January 21, 2005 TIA’s World Tire Expo Offers International Lounge
  January 21, 2005 TIA’s World Tire Expo Attracts International Attendees
  January 11, 2005 TIA Announces Tire Initiative for Research, Education and Safety (TIRES) Program
     
  2004  
  November 17, 2004 TIA Announces 2005 Winter/Spring Automotive Tire Service (ATS) and Commercial Tire Service (CTS) Certified Instructor Program Schedule
  November 10, 2004 TIA Creates State Association Council
  October 15, 2004 Tire Industry Urges SEMA Attendees: Don't leave Home Without Voting!
  September 22, 2004 TIA Continues to Voice Strong Support for Right to Repair Act
  September 20, 2004 TIA Surprised by FTC Elimination of Tire Guides
  September 17, 2004 TIA Expresses Concern Over TPMS Legislation
  September 17, 2004 TIA Announces 2004 Tire Industry Hall of Fame Inductees
  September 15, 2004 TIA Announces Board of Directors Election Results
  September 8, 2004 TIA Offers Resource Assistance to Members Affected
by Hurricanes Charley & Frances
  September 1, 2004 TIA Announces Special Events with Cash Giveaways
Performance Tires & Wheels/SEMA Show
  August 17, 2004 TIA Announces Automotive Tire Service (ATS) and Commercial Tire Service (CTS) Certified Instructor Program Schedule
  July 19, 2004 TIA Accepting Nominations for the Hall of Fame
  June 17, 2004 TIA and GE Extend 20-Year Credit Partnership
  June 9, 2004 TIA Announces Jon Rich as Keynote Speaker at the 2005 TIA World Tire Expo
  June 4, 2004 TIA Victorious for Retread Members. NHTSA Grants Exemption for Retreaders From Final Labeling Rule
  May 27, 2004 TIA Endorses New Commercial Credit & Collections as Member Service Benefit
  May 25, 2004 Peggy Fisher Elected to TIA Secretary Position
  May 24, 2004 TIA Announces Membership Milestone
  March 23, 2004 TIA Staff Complete With Hiring of New Marketing Director
  March 19, 2004 TIA Accepting Nominations for Board of Directors
  March 9, 2004 TIA Creates Logo for the TIA World Tire Expo
  February 12, 2004 TIA Sponsors SEMA Show "Performance Wheels & Tires"
  February 11, 2004 TIA Wins Major Victory on DeWine Legislation
  January 20, 2004 TIA Off-the Road Tire Conference Nears
  January 12, 2004 TIA Consolidates -Maryland Office Becomes Headquarter Location
     
2003  
  December 10, 2003 TIA Offers Energy Buyers Program to Members
  December 8, 2003 TIA Releases Preliminary Details of "Checkoff" Program
  November 25, 2003 TIA Board of Directors Sets 2004 Agenda
  November 25, 2003 TIA's Littlefield Elected to Leadership Position
  November 24, 2003 TIA Announces Dates for Winter Commercial Tire Service "Truck Tire Training Tour"
  November 11, 2003 Max Twiss Receives Tire Dealer Humanitarian Award sponsored by Tire Business
  November 6, 2003 TIA "Certified Store" to Include MAP Inspection Standards
  October 24, 2003 ACCC and TIA Form Strategic Partnership
  October 21, 2003 TIA Hires Director of Business Development
  October 2, 2003 TIA Unveils New Group Insurance Program with Universal Underwriters Insurance Company
  October 1, 2003

Goodyear Sponsors TIA Members Lounge during TIA/SEMA Show

  September 30, 2003 TIA Announces 2003 Tire Industry Hall of Fame Inductees
  September 30, 2003 TIA Special Events Highlight International Tire Expo (ITE) SEMA Show
  September 26, 2003 TIA Annual Meeting Set for Las Vegas
  September 18, 2003 TIA Introduces Spanish Recertification Exam For Commercial Tire Service Technicians
Translation Completes 300 Level Series
  September 17, 2003 TIA Announces Board of Directors Election Results
Fourteen Seats Filled for Two- and Three-Year Terms
Beach Appointed to Additional Open Seat
  September 15, 2003 TIA Launches First Phase of New Training for Technicians
Basic Automotive Tire Service Program Features Web-based Component
  July 16, 2003 TIA Announces Fall 2003 "Truck Tire Training Tour"
Schedule Includes Twenty Classes in Ten Major Cities
  July 8, 2003 TIA Offers Specialized Training Series for Fleets; Customized Program Combines Classroom and Hands-On Instruction
  June 6 , 2003 TIA Prepares Launch of Web-Based Training with Ground-Breaking Basic Automotive Tire Service (ATS) Program. Administrative Tracking Capability Enhances ATS Program Benefits.
  May 23, 2003 TIA Launches New Public ation Today's Tire Industry
  May 20, 2003 TIA Announces 2005 World Tire Expo Dates and Location
  April 4, 2003 TIA Announces World Tire Expo 2003 Statistics
  March 6, 2003 TIA Applauds Senate Leaders for Introducing AHP Legislation
  February 28, 2003 TIA Selects Industry Award Recipients
 
January 30, 2003
TIA Names Littlefield New Executive Vice President
 
January 27, 2003
  January 20, 2003 WTE Features New Product Showcase & More
  January 17, 2003 TIA Opens Nominations for Industry Awards to be Presented at WTE
  January 14, 2003 WTE Expects Unprecedented Range of Exhibiting Companies
  January 14, 2003 WTE Provides Online VIP Buying Hour Appointments
  January 3, 2003 TIA Requests NHTSA to Reconsider Final Tire Labeling Rule
     
2002  
  December 20, 2002 TIA Announces Truck Tire Training Tour
  December 10, 2002 Kogel Resigns from TIA
  December 3, 2002 Record ITE Attendance
  September 16, 2002 TIA Board of Directors Election Results
  September 13, 2002 TIA Supports Chao & AHP's
  September 10, 2002 TIA Prepares for ITE & SEMA Show
 
August 5, 2002
TIA Announces ITE Special Events
  June 17, 2002 ITRA, TANA Name Merged Organization “Tire Industry Association” (TIA)
TIA to Debut July 1, 2002




TIAFAX (Newsletter)
           
2008 - 2006   2005 & 2004 2003 & 2002
 
December 18, 2008
November 17, 2008
October 20, 2008
September 15, 2008
August 18, 2008
July 21, 2008
June 16, 2008
May 19, 2008
April 21, 2008
March 17, 2008
February 19, 2008
January 21, 2008
December 17, 2007
November 19, 2007
October 15, 2007
September 17, 2007
August 20, 2007
July 16, 2007
June 19, 2007
May 21, 2007
April 16, 2007
March 19, 2007
February 20, 2007
January 15, 2007
December 18, 2006
November 11, 2006
October 16, 2006
September 18, 2006
August 21, 2006
July 18, 2006
June 19, 2006
May 15, 2006
April 17, 2006
March 20, 2006
February 17, 2006
January 16, 2006
 
December 19, 2005
November 21, 2005
October 17, 2005
September 19, 2005
August 15, 2005
July 18, 2005
June 20, 2005
May 16, 2005
April 18, 2005
March 21, 2005
February 22, 2005
January 17, 2005
December 20, 2004
November 17, 2004
October 18, 2004
September 20, 2004
August 16, 2004
July 19, 2004
April 19, 2004
March 15, 2004
February 16, 2004
January 21, 2004
 
November 18, 2003
October 20, 2003
September 16, 2003
August 18, 2003
July 21, 2003
June 2, 2003
May 19 , 2003
May 5 , 2003
April 21, 2003
April 7, 2003 
March 3, 2003
February 3, 2003
January 20, 2003
January 6, 2003  
December 2, 2002
November 18, 2002
November 4, 2002
October 21, 2002
October 7, 2002
September 2, 2002
August 19, 2002
August 5, 2002
July 1, 2002




Tire & Rubber Recycling Update
Government Affairs Update
  May 2003     May 2004
  April 2003     December 2003
  March 2003     November 2003
  February 2003     June 2003
    March 2003
    December 2002
    September 2002
    June 2002
    March 2002
   

TIA Website Feature Articles
   
  COMMERCIAL TIRE SERVICE GETS A NEW LOOK
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
In the next sentence, I’m going to use a word without reservation or regret. Triskaidekaphobia, a fear of the number 13, has never been a problem for me. But, it has deep roots in religion, architecture (where buildings and elevators do not contain floors labeled 13), cities (where 13th avenue is replaced by another name), commercial passenger aircraft (no 13th row), and Formula 1 racing (which hasn’t had a number 13 car since 1974). This little bit of trivia (courtesy of Wikipedia) demonstrates how many people just aren’t willing to take a chance with something like the number 13. For TIA, the number has great significance, because the Commercial Tire Service (CTS) Training and Certification Program was born 13 years ago in April of 1996...
  TIA PAVILION ADDED TO COMMERCIAL TIRE AND RETREAD CONFERENCE
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
My first official duty as the Commercial Tire Service Director of the old ARA was to attend the trade show in Louisville, Kentucky (which would later become my home). Since my father was a member of the ARA, my only impression of the trade show was based on what I read in the old Retreader’s Journal. It was much bigger in person...
  TIA PRESIDENT DANIEL L. BEACH
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
Some people are born to follow, and others are born to lead. TIA President Daniel Beach definitely falls into thelatter category, so the membership can be confident in his abilities to guide the association through the next 12 months. As someone raised by parents who owned and operated their own businesses, Dan readily admits that he was never comfortable “working for someone” and was destined to carve out his own path in the world...
  TIA GOES HOLLYWOOD IN LAS VEGAS
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
While we enjoyed the past couple of years at Caesars Palace, it became necessary to make a change, so the Board voted to select the Planet Hollywood Resort & Casino in Las Vegas as the location for TIA activities in 2008. In April 2007, the world-famous Aladdin Hotel officially became Planet Hollywood Resort & Casino, a Sheraton Resort. Since the grand opening, Planet Hollywood has hosted a number of movie premieres and served as the backdrop for several movies based in Las Vegas. To say Hollywood has embraced Planet Hollywood in Las Vegas is a tremendous understatement...
  Basic Earthmover Tire Service
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
While a certain degree of danger accompanies every type of tire and wheel service, nothing is more hazardous than a fully inflated earthmover or off-the-road (OTR) tire. The sheer weight of the tire alone is enough to cause a serious or fatal injury, so the combination of compressed air and steel rim components – that often weigh more than 100 pounds – just make matters worse when a technician is poorly trained...
  The New Look of Extended Mobility
by Kevin Rohlwing - Editor and TIA Senior Vice President of Training
It’s a tough time to be in the automotive business right now since the economy appears to be headed for a prolonged recession. That’s good news for the automotive aftermarket as drivers will be more likely to repair their old vehicles and forego new car purchases. However, it can also be bad news because when the dollars tighten in the average household, vehicle maintenance becomes one of the first cuts in the budget so dealers go back into the business of “fixing” cars...

  Tire Repair for Truckers
by Glenn Kinyon - Contributing Editor
My whole life is one long Seinfeld episode. Time and again someone will misunderstand what I say or misinterpret in a negative way something they saw me doing - or think they saw me doing - and often, when I discover what has happened, the explanation of the truth is so confusing or so difficult to put to words that I'm reduced to relegating the incident to fate and letting it go. But there are times when failing to resolve such a misunderstanding is too expensive to consider.

The supervisor at a trucking company that I service once told me with no little annoyance that they had to remove a tire that I had repaired from service. The driver was angry that I'd "plugged" his tire and he refused to drive on it...

  Tools of the Trade
by Sean MacKinnon - TIA Director of Automotive Training Development
My wife and I have recently bought our first home, and we are very excited about our new purchase. The excitement rests on two levels. First, we finally have a place of our own to raise our son. Second, I get to buy power tools! For years I have been bugging my wife that I need a miter saw. Of course, she would reply “What the hell do you need a miter saw for? We don’t even own a house!” Ahh, touché. However, now that we own a home, the battle for the miter saw has resumed (I’ll be sure to keep everyone posted on my progress). Nevertheless, in order to complete certain projects in or around the home, you need the proper tools. The same holds true in any retail tire shop...

Operating and maintaining a competitive retail tire shop requires a huge investment in tools and equipment With that said, we are now entering a new era in the industry that I like to call, the “Age of the Sensor.” In order to successfully service today’s vehicles with Tire Pressure Monitoring Systems (TPMS), purchasing a scan tool is a necessity. But what tool do you purchase?

  Commercial Tire, Retread & Recycling Conference Moves to Orlando with TMC
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
When we decided to team up with the Annual Meeting of the Technology and Maintenance Council (TMC) of the American Trucking Associations (ATA), our goal was to provide the commercial tire dealers and retreaders with an event that they could call their own. After all, the retailers have SEMA in Las Vegas and the off-the-road (OTR) guys have had an annual conference for 50 years. But the reality is the commercial and retread market is simply not big enough to sustain its own convention and trade show, so something had to change...

  TIA President - Peggy Fisher
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
When we decided to feature the incoming TIA President in the November issue of this publication years ago, it was both an honor and a bit stressful to write the story. My goal has always been to give TIA members a chance to see what type of person has risen to the top elected spot in the organization. In order to achieve this in the past, I would send a brief questionnaire to each individual and then craft what I hoped was an interesting story about them and how they’ve reached the position of TIA President.

But this year is different. Unlike previous articles, I don’t need a questionnaire to learn more about the next TIA President, Peggy Fisher. As the President of U.S. operations for TireStamp, Peggy works with the largest and most progressive fleets on a daily basis...

 

PTW at SEMA: The Future of Tire Retailing
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
Like it or not, the demands of today’s passenger and light truck tire consumer are changing at a breakneck pace. From the middle-aged parents who need to be reminded they’re due for every oil change or tire rotation to the 16-25 year-olds that require a custom rim specialist who can offer the latest styles and designs, the tire business will never be the same as it was just a few years ago. That’s why every retail tire dealer should make plans to attend the Performance Tires & Wheels (PTW) Show during SEMA, October 29 to November 2, 2007, in Las Vegas, Nevada.

  Heat Damage to Disc Wheels
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
While life doesn’t offer many guarantees, using a restraining device during the inflation of a truck tire will almost eliminate the chances of suffering a serious or fatal injury. The most unfortunate part of my job is the investigation of accidents involving tires and TIA Certified Technicians. Even though I cannot provide details, I can say that a safety cage was not used during any of the incidents involving a tire in the process of inflation. And I can also say that in the eleven years of working for the Association, I’ve never heard of an accident where a separating tire killed someone when it was in the restraining device. A few people have been injured, but that’s because they had the cage too close to the wall or it was previously damaged...
  Small Business Health Plans
by Roy Littlefield - TIA Executive Vice President
Working in a coalition with the Small Business Legislative Council (SBLC), a top legislative priority for TIA is passage of Congressional association health care plans (AHP). And in addition to that challenging effort, I am very excited to announce that TIA will soon release a defined health benefit plan as our newest membership benefit...
  Tire Safety Starts Here
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
The key to success for any brand is recognition. When consumers think of a specific product or service, the names that they look for are typically the ones considered recognized brands. Think of $5 for Starbucks coffee and $100 for Nike shoes instead of gas station coffee and no-name shoes. TIA members have made a tremendous statement to the industry in the past decade. It’s mind boggling to imagine the investment in man hours and materials that some members have made over that time to maintain TIA Certification for their employees. We met with some of these companies a few years ago and as a result of those meetings, the Tire Safety Starts Here campaign was born...
  The Year of the International Tire Dealer - President Paul Hyatt
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
Each year, the Presidency of TIA changes hands and another industry leader takes the next step in giving something back to the Association. Being President requires additional time over and above what is normally expected of a volunteer board member, yet every year another tire dealer knowingly takes the reins. It’s a cycle that has continued for decades and includes more than one hundred individuals who have demonstrated extraordinary commitment to serving the membership. Our new TIA President, Paul Hyatt, of Superior Tire in Toronto, Canada, is another clear example of someone who exemplifies the willingness to donate his time for the betterment of others...

  PTW RETURNS TO CAESARS
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
Marketers are constantly surveying consumers on buying habits, and I’ve found out they’re willing to pay with goods or cash to get your opinion. My wife is an online survey addict and I used to give her a hard time about it until the free paper towels, plastic bags, and frozen pizzas started showing up... When it comes to surveying people for conventions and meetings, the perennial winner is definitely Las Vegas, Nevada. Some may think that Orlando, Florida might give Vegas a run, but the statistics tell a different story. Before I get sidetracked with more useless statistics on why Las Vegas is so popular for conventions, let’s take a look at what TIA has planned for this year’s event...
  Your Voice in Government
by Paul Fiore - TIA Director of Government and Business Relations

Government affairs. The phrase just hangs in the air with a paradoxical sense of seriousness and absurdity that can cast a pall over any casual conversation. We hope that every TIA member has a glimmer of acknow-ledgement that our government functions with a level of citizen participation and that we represent your business interests. However, we admit that many people still feel helpless because “nothing ever changes” and “unless you have big money, no one ever listens to you.” So, the idea of an article about government affairs presents some serious challenges...
  Making Time for TPMS
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services

In case you haven’t read this publication for the past two issues, the federal government has passed legislation that mandates TPMS on every vehicle under 10,000 lbs GVWR starting September 2007. It’s not an option for consumers who purchase new vehicles after that date, nor is it an option for tire dealers and service providers who install or repair passenger and light truck tires. TPMS is the law and if the laws are not followed, the penalties could be severe. Those points alone should be enough to justify the shift in approach, yet there will still be some that refuse to recognize the opportunity and responsibility that TPMS creates...
 

Future Retreading
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services

A few years ago, the Technology and Maintenance Council (TMC) of the American Trucking Associations (ATA) began an initiative known as “Future Truck.” The goal was to create a forum where fleets could gather and conduct “blue sky” thinking on how trucks and their various components should perform. As an active member of TMC for the past decade, I’ve participated in this endeavor since its inception, so I have first hand experience in this type of activity. I’m going to dedicate this space to giving everyone a sense of how this approach would address the subject of retreading....

  The State of TPMS
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
There's no sense in discussing the road that has taken us to where we are today with TPMS because the number of vehicles with this technology is only going to increase. In the last issue of this publication, I introduced our new TPMS Training Program and judging from the record number of kits flying out the door, a lot of dealers are faced with the challenges of valve stem sensors and relearn procedures. I also indicated that TIA wasn't finished with TPMS education and will continue to provide members with the latest information as it becomes available. As a member of TIA, you receive this publication every other month and when it comes to TPMS technology, a lot can change in two months...
 

Making Better Roads
by Mary Sikora - TIA Tire Recycling Director
The New England Rubber Modified Asphalt & Civil Engineering Workshop, held in Providence, Rhode Island, October 20-21, 2005, drew officials from the Federal Highway Administration and the Departments of Transportation from six northeastern states in a first-ever event focused on the use of crumb rubber in pavement and road construction applications in the northeast region.


  TPMS for Tire Dealers
by Kevin Rohlwing - Editor & TIA Senior Vice President of Education & Technical Services
Self-help books have been around for a long time, but the movement has definitely gotten out of hand when there's a Bird Watching for Dummies. Come to find out, there are hundreds of Dummies books on everything from aquariums to yoga. Since we don't have a Dummies book for tire pressure monitoring systems (TPMS), TIA has developed the first in a series of educational programs to train dealers on how this new technology will affect their companies. Our goal is to make sure TIA members have continuous access to the latest information on servicing all types of original equipment and aftermarket TPMS...

  “A Tire Dealer’s Tire Dealer” TIA President Bob Malerba
Independent tire dealers and retreaders have been the backbone of TIA membership for decades, and your new President is definitely one of them. Like many industry leaders, Bob Malerba was raised in a family business that did everything from passenger car tires to commercial retreads. In fact, his first job was to sweep floors and carry 75-pound boxes of camelback rubber up to the second floor retread shop, and by the time he reached 11 years old, he was riding with road service technicians to “help.” Industry veterans often refer to his father, G. William Malerba, a 1992 Tire Industry Hall of Fame Inductee, as a “tire dealer’s tire dealer,” and Bob is well on his way to continue that legacy.
  TIA Selects Caesars Palace as Host Hotel for Performance Tires & Wheels
Choosing a host hotel for TIA’s Annual Meeting and Performance Tires & Wheels (PTW) trade show usually comes down to one of two issues: familiar or new? For those that favor the familiar approach, knowing the approximate location of the meeting and the breakfast means fewer minutes wandering the labyrinth of a typical Las Vegas casino/hotel. Those that prefer a new property enjoy the change of scenery and look forward to exploring the various shops and restaurants. Regardless of the approach, sometimes you don’t have a choice...
  Tire Fees and Recycling: How Does Your State Compare?
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services

While I can’t remember the exact day that I first explained the Tire User Fee (TUF), I do recall thousands of customers who wanted to know what the TUF charge represented. “The State of Illinois passed a law that requires all tire dealers to collect a $1 per tire TUF to fund recycling and clean-up operations. We don’t see any of that money and it all goes to the state. The separate disposal fee is what we pay to have the tires removed because we can’t send them to the landfill.” Sound familiar?


  Certified ATS Raises the Bar
When TIA introduced the Certified Automotive Tire Service (ATS) Program in early 2004, one of the goals was to improve the image of the industry through technician education. Even though the public perception of "tire busters" has contributed to the problem, a culture change was also necessary within the dealerships themselves. In other words, it's almost impossible for technicians to earn the respect of customers when they have difficulty getting it in their own industry...
  Telling Your Story
by Roy Littlefield - TIA Executive Vice President
On March 1st the Tire Industry Association (TIA) hosted a luncheon at the Capitol Hill Club with the Honorable Donald Manzullo (R- IL), Chairman of the House Small Business Committee. Following the lunch, two busloads of industry representatives went to the Old Executive Office Building for a very informative White House briefing session. That evening, TIA members joined forces with over 400 members of related automotive aftermarket associations for a Capitol Hill reception with members of Congress and their staffs...
 
TIA Releases Tire Conditions Manual
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
After years of hard work from a dedicated group of volunteers, TIA is proud to announce the release of the Passenger and Light Truck Tire Conditions Manual. This 200-page reference manual includes more than 70 different tire conditions and almost 300 color photos.
 

Protect Your Brand, Protect Your Business

by Peter Gunst TIA Counsel
Trademark issues increasingly impact small and local businesses. As the Internet develops into an effective advertising medium, Mom and Pop brands are finding that their well-established local brand names may infringe upon the names of pre-existing brands located in other markets. If not for the Internet, these businesses might never have learned of each other. Now, many companies may find themselves having to rebrand their businesses to avoid confusion with previously unknown competitors....
 


The World Tire Expo (WTE) Returns to Louisville

The industry’s premier show for commercial tire dealers, retreaders and recyclers returns to Louisville, Kentucky on April 20-22, 2005 at the Kentucky International Convention Center. Located in the heart of downtown Louisville, the exhibit hall and workshops are just a short walk away from the conference hotels. Attendees to the show in 2003 commented that the proximity of restaurants and entertainment made it the perfect place to mix business with pleasure.

  Finding the Hidden Damage
by Marvin Bozarth
- TIA Senior Technical Consultant
There is little doubt that the most abused components on any motor vehicle are the tires. They are subject to an almost unbelievable variety of operating conditions, and in many cases, receive very little maintenance. The largest responsibility falls on the tire service technician. Some of the damage to tires is very visible, but in many cases problems can be hidden deep inside the components of the tire making them very difficult to find...
 


TIA Off-the-Road Conference – A Golden Anniversary

It’s difficult to imagine that a group of OTR tire manufacturers, suppliers and dealers met for the first time 50 years ago. Technology has come a long way since then, and this year’s TIA OTR Conference, February 24-26 at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona, is going to feature a historical journey that documents the changes that have taken place...


  Performance Tires & Wheels - The Hottest Trend in the Automotive Aftermarket
by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services

When you look at the numbers related to the automotive aftermarket industry, the figures are staggering. According to a survey of exhibitors from last year's SEMA Show, 25.8% felt that performance tires and wheels were the hottest trend in the industry... 96.7% of the most influential buyers are under the age of 36. Take a good look at the parking lots in the local high schools and colleges or the vehicles featured in music videos. The abundance of custom tire and wheel packages should be enough to convince the average tire dealer that this trend is here to stay...
 
USPS: A Good Plan for Retreading?

How Government Affairs Works for You

by Becky MacDicken - TIA Director of Government Affairs
In November 2003, TIA received word that the USPS was planning to leverage their retreading contracts into one, large-scale contract. Our retread members were extremely concerned. TIA and the Tire Retread Information Bureau (TRIB) jumped into action to stop what we perceived as a huge mistake by the USPS. The USPS may not have agreed but they were willing to listen.
 
Certified ATS Kicks Off

by Kevin Rohlwing - Editor and TIA Senior VicePresident of Education and Technical Services

Before the TIA merger became official in July of 2002, the newly formed Board of Directors voted to create a technician training and certification program for retail tire dealers that would compliment the successful Commercial Tire Service (CTS) Program for truck tire dealers. With more than 14,000 industry personnel to its credit, CTS has revolutionized education in the industry; TIA is poised to do it again with the ATS program.

 
TIA is on the Move

by Roy Littlefield - TIA Executive Vice President
It is an exciting opportunity to be part of a great association with such rich history. It’s even more exciting to be part of a dynamic, growing association in a diversified and strong industry. TIA is blessed with strong leadership, phenomenal member support, a Strategic Plan and a tremendous staff.
 
“The Legend” Keeps Climbing
Off-Road Racer Walker Evans to Keynote Annual OTR Conference
Tire manufacturers participate in racing for a variety of reasons. Besides the marketing potential and the old saying, “Win on Sunday, sell on Monday,” there’s also a certain degree of technology that is the direct result of what happens on the track. Tire manufacturers can also take advantage of the affiliation that fans have with their favorite drivers. With more than 142 victories and 21 championship titles, off-road racer Walker Evans is considered a legend...
 
Tire Recycling Legislation — More Important Than Ever

by Mary Sikora - TIA Director of Tire and Rubber Recycling
From its founding days, the Tire Industry Association's (TIA) Tire and Rubber Recycling Advisory Council (TRRAC) has identified sound legislative and regulatory policies as key components to fulfilling its mission of "ensuring the long term viability of tire and rubber recycling, while pursuing economic and environmental benefits."
 
TIA President Larry Morgan Takes the Wheel

Each year in Las Vegas at the International Tire Expo (ITE)/SEMA Show, another member of the Tire Industry Association (TIA) Board assumes the role of President. Without getting into the detailed mechanics of the election process, the TIA President is ultimately selected by his or her peers on the Board of Directors. To some, it’s the culmination of years of service and dedication to the industry. To others, it almost happens by accident. Larry Morgan definitely fits into the second of those two categories...
 
Tire Industry Hall of Fame Welcomes Two New Members

The purpose of the Hall of Fame is to honor, preserve and perpetuate the names and outstanding accomplishments of personalities who have brought lasting fame to the tire, rubber and transportation industries. Past inductees include Harvey Firestone, Charles Goodyear, Andre Michelin, John Dunlop, Les Schwab and Ernest Zielasko. The Hall of Fame is open to all in the tire industry, including manufacturers, inventors, publishers, equipment suppliers, tire dealers and retreaders...
 
Five Ways to Sabotage Your Business

by Nancy Friedman
Believe it or not, there are many ways to sabotage your business. Chances are, your staff is doing some of them now without you even knowing it. Worse yet, you’ve probably heard some of the examples that follow. That’s the bad news. The good news is, through our many Telephone Doctor surveys, we’re able to identify the Top Five sabotage practices and then show you how to neutralize their effects...
 
The Top 10 Reasons to Attend ITE in Las Vegas

by Kevin Rohlwing - Editor and TIA Senior VicePresident of Education and Technical Services

When I was younger, thinner and had a lot more energy, I always stayed awake at night long enough to hear David Letterman’s “Top 10” list. While Dave didn’t invent “Top 10” lists, he has definitely made them a permanent part of modern pop culture. The other day, someone asked me why he should attend the International Tire Expo (ITE) in Las Vegas this November. It didn’t take me long to rattle off a number of benefits that companies can receive by having their employees attend, because so many people have told me they always learn something, much like I do, at every convention. After our conversation, I thought of a few more and decided to write them down. Pretty soon, I had my own “Top 10” list of reasons why Tire Industry Association (TIA) members should attend ITE...
 
Retread Wars: Battle of the Extruders

by Kevin Rohlwing - Editor and TIA Senior VicePresident of Education and Technical Services
Hi, and welcome to Retread Wars, I’m Val Ken-Eiser. In today’s competition, two teams of four people will put together a retread plant from scratch (mold cure or precure) and produce 100 retreads in just 24 hours. They have access to all types of technology in the special “equipment and tool bone yard” with the necessary rubber for any combination of mold cure and precure processes in each plant... There’s the starting gun!
 
TIA Enters the Age of Web-Based Training

by Kevin Rohlwing - Editor and TIA Senior Vice President of Education and Technical Services
Every segment of the tire industry has its own history of training employees. For the first time in the history of the industry, every retail tire dealer with Internet access can receive unlimited web-based training for passenger and light truck tire service technicians. The combination of the TIA web-based Basic ATS training program and the database gives every size company the ability to have a complete educational system for passenger and light truck tire service technicians. Web-based training is a giant leap in technology for any organization, but TIA is committed to providing it as an unlimited-access member service...
 
Tire Advertising:
A Common Sense Approach

by Jim Pascover - Contributing Editor
In the twenty years I have been calling on tire dealers with regard to their retail tire advertising, I have encountered every type of advertiser. Some spent too much on advertising; more didn’t spend enough. Most spent incorrectly or inefficiently. Some were consistent advertisers; most were not. Some, like the parents of an only child, tried advertising once and didn’t like it. But with all the variation, most tire dealers fell into one of two categories...
 
Under the Insurance Microscope

by Kevin Rohlwing - Editor and TIA Senior Vice President, Education & Technical Services

TIA has created an Insurance Task Force (ITF) to address the issue of rising costs for every segment of the tire industry. The ITF will conduct a survey to assess the short- and long-term problems facing tire dealers, retreaders, recyclers, suppliers and manufacturers...
 
Roads and Tires – Testing Together

by Marvin Bozarth - TIA Senior Senior Technical Consultant
Road building requires a lot of research, and there is extensive variance in the performance and life expectancy of different road surfaces. On a recent trip, I had the opportunity to visit the National Center for Asphalt Technology (NCAT) at Auburn University in Opelika, Alabama. Since its inception in 1986, the Center has engaged in practical research on hot mix asphalt used to build roads. Many state and federal agencies throughout the world look to this research facility for evaluation of new technology to improve roads...
 
Setting the Record Straight

by Glenn Kinyon - Contributing Editor

When I was a rookie, older guys told me things – strange things – about tire service. I believed those things years afterward; things that ultimately turned out to be complete horse-puckey. Now, by way of epiphany, I am a wise and noble TIA Certified Instructor of all things tire service. Brothers and sisters, I seek redemption for past transgressions. Therefore, it is my desire – no, my destiny – to ease the tortured mind of the tire novice...

 
Capitol Comments

By Becky MacDicken -
TIA Director of Government Affairs
The tire industry is beginning to feel the effects of the Transportation Recall Enhancement, Accountability and Documentation (TREAD) Act. Various provisions have been implemented while the industry stands waiting on several more final rules. So where does the industry stand on the major components of the TREAD Act, and what will it mean for tire dealers and retreaders?
 
Radial Truck Tire Bead Distortion: How Much is too Much?

By Marvin Bozarth - TIA Senior Technical Consultant
Today’s steel radial medium truck tires are, in my opinion, some of the highest quality products manufactured for the transportation industry. In terms of safety and economical value, these tires provide exceptional service and carry ever-heavier loads for greater distances at speeds unthinkable just a few years ago...

 
Analyst Saul Ludwig paints an intimate portrait of the tire industry
by Bob Ulrich
Look for increases in consumer and commercial tires at the replacement level in 2003. As for major consolidations, 'it will be a while...'
(This article was used with the kind permission of Modern Tire Dealrer)
     


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